There are many DIY website builders out there for a seemingly cheap cost. Why should a strapped business owner spend money to hire a web designer? We can offer 5 reasons based on actual experiences with clients. They started out doing it on their own but learned the hard way that it wasn’t worth it. We love to help our clients create a compelling professional website and save time and money through our expert knowledge.
Reason #1: Cost
Can you build a website that meets your needs for cheaper than going with a professional web designer? Maybe. It really depends on what your site needs to do, and if it ever encounters problems. “An ounce of prevention is worth a pound of cure” resonates painfully loud when we come in to help repair a DIY site. Managing things yourself can lead to some disastrous problems, some which take much more time and money to fix than starting from scratch. It’s the same reason you probably wouldn’t let your buddy’s brother-in-law work on your new car when it breaks down. He may be able to do the work for much cheaper than a professional, but he might end up costing you a lot more if he makes things worse because he is inexperienced.
Also, as experts we tell you what investments will pay off and what to skip. Just like a realtor or financial advisor, we help you save time and money by leveraging our experiences. Can you buy a house or invest money without a professional? Sure, but it’s not recommended.
Reason #2: Customization
“It all seemed so simple… until I tried to do it.” We hear this all the time. People try to save time and money by picking a template off a site builder and copy and pasting in information about their business. But in the end, it always looks like a template. It’s hard to take a general-use template and make it fit the needs of your specific business. While some template-builders allow greater customization, those often require expert knowledge of coding and the framework of the site to work out kinks and get that essential polished look. Less control of the design means less control of how your clients use your site. Ultimately, the best part of having your own site instead of just using social media is the ability to create the perfect environment for your clients to learn about and trust your business.
Reason #3: Efficiency
Your time is valuable as the business owner, and really best spent doing what you are excellent at. Every time you work on your website: building, updating, editing, or troubleshooting errors, that is time away from your business, and for a subpar product. Even the best themes often need a little extra custom coding to manipulate them to do what you want. You aren’t a web expert. Several necessary steps in web building will take you three times as long as it would take a professional, likely with half the returns.
Reason #4: Expertise
Choosing a theme may seem as simple as picking colors that you like, but themes actually all have different limitations. If you bring in an expert, they bring with them knowledge of the best -and worst- themes to fit your website needs. They understand the underlying framework that you need to support various plug-ins you may need to make your website vision a reality. You don’t know what you don’t know. Going professional now will save you the heartache of a rebuild in the future. You will have a pro on your team who knows which things are going to be important and which things likely will not, and why.
Reason #5: Professionalism
We can’t say often enough: your website is a visual representation of your company. DIY templates often come with advertising built-in for the site builder. It looks cheap and unprofessional to have all caps advertisements flashing on your page. Not to mention it’s a big distraction for your clients from your company. Does your website show off your attention to detail and professional quality? Or will clients wonder if you often cut corners to save a buck?
We’re happy when you’re happy.
Our business is like yours: a start-up. We can only be successful with the backing of many satisfied clients. We are passionate about helping you maximize your budget to save time and money while presenting a professional front to the world. When your business succeeds, we do too! Let us join your team today to create a visually stunning and compelling site.