Having a solid blog management strategy is important to the ongoing success of your business website. Consistent, relevant content helps your potential clients get to know your business, style, brand voice and more. Let us help you create a solid blogging strategy that will speak to site visitors and help improve the visibility of your site.
Why should your site have a blog?
Blogging is a valid marketing tool in the arsenal of any business owner. It serves as a great platform to add fresh and relevant content to your website. Successful online businesses use their blog website to:
- Engage with their customers, to dialogue around their products and services
- Demonstrate expertise with the specific products and services that the business offers
- Create “shareable content” that will help drive traffic to your website via social media
- Provide relevant content to their online and local communities as a service
Adding a blog into your site is particularly a great idea for businesses looking to demonstrate expertise in competitive markets, such as professional contractors, plumbers, electricians, home inspectors, marketing professionals, life coaches, business coaches, and more.
How does blog management work?
With our blog management service, we create a content strategy to deliver targeted information to your audience. We generate a list of 2 blog entry topics, based on your primary service offerings and the type of client you would like to attract. Next, we will determine a publication schedule for the blog, to ensure that your content releases are consistent in frequency and varied by topic.
Based on the publication schedule, we send you the content for review a week prior to the release date, so that you have the opportunity to ensure that the content we produce is consistent with your business image and brand. Your blog entries are published to your website blog once every two weeks, with a professional stock photo carefully selected as relevant to the topic.
Each entry is optimized for a specific search term to help you target search engine rankings.
Do you require a contract?
Our blog management subscriptions are billed at the start of each month and do not require a contract. You can cancel the subscription any time before your renewal. Purchased subscriptions are non-refundable. Simply log in to your client account page on our site and submit your cancellation. Your satisfaction is our highest priority.