We begin most of our efforts with marketing strategy. Why? We work with primarily small and medium-sized businesses, looking to grow. Nobody has ever asked for a beautiful website that sits around doing nothing after launch. Solid marketing strategy is the key to developing a site that is going to ultimately serve the goals of the business owner who commissions it. We take this strategic approach to all our services, from business websites to blog management.
Create your marketing strategy
Develop your marketing strategy as if it were a game of chess. Know your strongest and weakest elements. Know your competitor. Understand the rules and conditions for your industry, and then adapt to changing circumstances as you go.
We begin our strategy discussion with four simple questions:
- What are your main services? Which are the most popular? The most profitable?
Website visitors have limited time or attention. Often, they land on your business website with a single goal: find relevant information as quickly as possible, and move on. We position your featured service areas as most relevant and prominent in your site, to help site visitors meet their goal in a way that makes sense for your business.
- If your company were a famous person, who would it be and why?
We want to know what style your company portrays, your brand voice and image. It should be suitable to your services and industry, and it should be memorable so that you stand out from your competition. To do this, we ask you to personify your company as a famous person. This easy analogy tells us many things about your company, from your main values, to the way you’d like to be portrayed.
- Where is your corner of the market located?
Standing out above your competitors can be challenging. The savvy business owner begins by reducing the number of competitors that she has, by targeting a niche. For some businesses, geography is an easy niche. You wouldn’t go to an amazing dental office located 3 states away, no matter how incredible the service. Other businesses may find their audience as a limiting factor. Limits may seem unfriendly at first, but they are actually key to your solid marketing strategy.
- Who is your ideal client?
In 3-4 sentences, sum up the age, gender, income level, education level, job title, or other key aspects of your perfect client. Be as specific as possible. Similar to the point above, the more limiting you can be, the more likely we are to help you strike a chord with your specific audience.
We serve as digital marketing advocates for our clients, providing them with tailored recommendations on how to help their business succeed online. We begin with a conversation to get to know each business that we work with so that we can curate a host of marketing best practices. We love making great websites. But most of all, we love making great websites do great things.