Save time and money with an expert

There are many DIY website builders out there for a seemingly cheap cost. Why should a strapped business owner spend money to hire a web designer? We can offer 5 reasons based on actual experiences with clients. They started out doing it on their own but learned the hard way that it wasn’t worth it. We love to help our clients create a compelling professional website and save time and money through our expert knowledge.

Reason #1: Cost

Can you build a website that meets your needs for cheaper than going with a professional web designer? Maybe. It really depends on what your site needs to do, and if it ever encounters problems. “An ounce of prevention is worth a pound of cure” resonates painfully loud when we come in to help repair a DIY site. Managing things yourself can lead to some disastrous problems, some which take much more time and money to fix than starting from scratch. It’s the same reason you probably wouldn’t let your buddy’s brother-in-law work on your new car when it breaks down. He may be able to do the work for much cheaper than a professional, but he might end up costing you a lot more if he makes things worse because he is inexperienced.

Also, as experts we tell you what investments will pay off and what to skip. Just like a realtor or financial advisor, we help you save time and money by leveraging our experiences. Can you buy a house or invest money without a professional? Sure, but it’s not recommended.

Reason #2: Customization

“It all seemed so simple… until I tried to do it.” We hear this all the time. People try to save time and money by picking a template off a site builder and copy and pasting in information about their business. But in the end, it always looks like a template. It’s hard to take a general-use template and make it fit the needs of your specific business. While some template-builders allow greater customization, those often require expert knowledge of coding and the framework of the site to work out kinks and get that essential polished look. Less control of the design means less control of how your clients use your site. Ultimately, the best part of having your own site instead of just using social media is the ability to create the perfect environment for your clients to learn about and trust your business.

Reason #3: Efficiency

Your time is valuable as the business owner, and really best spent doing what you are excellent at. Every time you work on your website: building, updating, editing, or troubleshooting errors, that is time away from your business, and for a subpar product. Even the best themes often need a little extra custom coding to manipulate them to do what you want. You aren’t a web expert. Several necessary steps in web building will take you three times as long as it would take a professional, likely with half the returns.

Reason #4: Expertise

Choosing a theme may seem as simple as picking colors that you like, but themes actually all have different limitations. If you bring in an expert, they bring with them knowledge of the best -and worst- themes to fit your website needs. They understand the underlying framework that you need to support various plug-ins you may need to make your website vision a reality. You don’t know what you don’t know. Going professional now will save you the heartache of a rebuild in the future. You will have a pro on your team who knows which things are going to be important and which things likely will not, and why.

Reason #5: Professionalism

We can’t say often enough: your website is a visual representation of your company. DIY templates often come with advertising built-in for the site builder. It looks cheap and unprofessional to have all caps advertisements flashing on your page. Not to mention it’s a big distraction for your clients from your company. Does your website show off your attention to detail and professional quality? Or will clients wonder if you often cut corners to save a buck?

We’re happy when you’re happy.

Our business is like yours: a start-up. We can only be successful with the backing of many satisfied clients. We are passionate about helping you maximize your budget to save time and money while presenting a professional front to the world. When your business succeeds, we do too! Let us join your team today to create a visually stunning and compelling site.

Typography: so much more than just fonts

What is Typography?

Simply stated, typography is the visual art and technique of creating and arranging words. It includes the style, appearance, location, spacing, size, and weight of letters that compose the words.

Important words to understand:

  1. Typeface: the look or style of the letters. You may have heard people describe letters as “serif” or “non-serif,” which is one aspect of what creates the typeface. Essentially, an artist creates a “family” of letters that share similar characteristics and convey the same feeling or look.
  2. Font: the size and weight (or boldness) of the letters. The idea is to take letters from a typeface and place them in your website in a specific font.

Why does typography matter?

Each typeface has a distinct personality and communicates a different vibe. Therefore, when choosing a typeface you need to consider what impression you want to make. The typeface sets the tone of the page, from serious to playful, old-fashioned to modern. Also, the arrangement and sizing of text contributes to the readability when done well, or disaster when done poorly. As a matter of fact, an experienced designer recently explained how poor typography and card design at the Oscars led to the now infamous mis-reading of the winner of Best Picture. Consequently, an experienced designer will use size, placement and weight strategically to direct the reader’s eye to the most important information first. It is also essential to use discretion with typefaces that are not most commonly used. While complicated typefaces can be beautiful, they can render a block of text completely unreadable.

Elements of Good Typography

  1. Consistency. Use only a couple typefaces on your website to create a polished, put-together look. The goal is to make the typography essentially invisible. Typography should create an impression, but not draw attention to itself through irregularities or polarizing typefaces.
  2. Hierarchy. Arrange text in a way that the most important information is large and somewhat central. You can control the path that a reader’s eye takes by using the size and placement of words.
  3. Alignment. While many amateur designers like the poetic look of center alignment, it is much harder to read. Readers already barely read websites preferring to skim most of the time. Align text on the left or right to give the reader’s eye a clean line to follow to increase comprehension and ease of reading.

Web design is a delicate balance between using science and precision to keep your message clear and creating beauty to delight and awe. It takes time to master the tightrope between these competing agendas, something Design Break Studios has dedicated ourselves to. For this reason, let us help you find the typeface and arrangement to take your website to the next level.